A partial least squares approach to digital finance adoption
نویسندگان
چکیده
In present times, the adoption and adaption of technology have become empirical. This paper helps in determining factors perceived risk benefits order to understand willingness or hesitance people adopt digital finance. An attempt is made study influence benefit as determinants finance adoption. The data were collected from individuals Northern India through a structured questionnaire. 411 respondents Partial Least Square Structural Equation Modelling has been adopted analyze SmartPLSv2. For better understanding, constituted three constructs-Security risk, financial performance included seamless transaction, economic convenience. research concluded that both Perceived more impact on than risk. findings are beneficial for service providers marketers enhance awareness advantages according needs consumers. adds value existing literature relationship between
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ژورنال
عنوان ژورنال: Journal of Financial Services Marketing
سال: 2021
ISSN: ['1363-0539', '1479-1846']
DOI: https://doi.org/10.1057/s41264-021-00127-8